Rating Rationale
March 20, 2023 | Mumbai
Sheetal Cool Products Limited
'CRISIL BBB/Stable' assigned to Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.95 Crore
Long Term RatingCRISIL BBB/Stable (Assigned)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has assigned its ‘CRISIL BBB/Stable’ rating on the long-term bank facilities of Sheetal Cool Products Limited (SCPL).

 

The rating reflects SCPL’s established market position, sound operating efficiency and an average financial risk profile. These strengths are partially offset by working capital intensive operations, higher bank limit utilisation, and susceptibility to volatility in milk prices.

Key Rating Drivers & Detailed Description

Strengths:

Established market position

SCPL has established presence in Gujarat, which provides it operating flexibility in an intensely competitive industry. Further, the promoter’s extensive experience, strong understanding of market dynamics, and healthy relations with customers and suppliers will continue to support the business. Company derives over 75% of revenue from Gujarat, followed by Maharashtra contributing over 15% and remaining from Rajasthan, Madhya Pradesh, etc. Furthermore, company also derived benefit from diversified product mix. As a result, business performance has improved year-on-year and revenue expected to grow in range of 10-15% over the medium term.

 

Sound operating efficiency

The company has sound operating efficiency with operating margin remained in range of 9-12% in the past and reported 12% in FY22 (against 9.8% in FY21) backed by improved product mix, captive power consumption, inhouse logistic and packaging units. Subsequently, its ROCE also improved to 22.46% in FY22 (against 13.11% in FY21) and expected to remain over 20% over the medium term.

 

Average financial risk profile

The company had a satisfactory networth of Rs 73.11 crore with gearing of 1.01 times as on March 31, 2022. Its debt protection metrics were comfortable, with interest coverage and net cash accrual to adjusted debt ratios of 6.7 times and 0.40 time, respectively, in fiscal 2022. In absence of large debt funded capex and marginal incremental working capital requirement, the financial risk profile expected to improve over the medium term.

 

Weaknesses:

Working capital intensive operations and higher bank limit utilisation

The operation of company is working capital intensive with GCA of 152 days in FY22 and are largely dominated by inventory of 144 days. Though, company received the enhancement in bank lines recently, its utilisation remains around 95% during past twelve months ended January 2023. The ability of company to improve working capital cycle and subsequently decline in bank limit utilisation remain key monitorable.

 

Susceptibility to volatility in milk prices

The price of milk is sensitive to any adverse impact of changes in government policies, and to environmental conditions. The industry also exposed to steady increase in animal feed prices and rural wages, and thus, have an adverse impact on industry players. Also, entities in the segment are susceptible to failure in milk production because of external factors such as cattle diseases; through the mentioned risk is mitigated by established network for milk procurement.

Liquidity: Adequate

Liquidity is adequate with expected net cash accruals of over Rs 31 crore against term debt obligation of Rs 8-10 crore over the medium term; surplus expected to deploy towards incremental working capital requirement. The bank lines were utilised over 95% during past 12 months ended January 2023. The ability of company to improve working capital cycle and subsequently lower reliance on external working capital borrowing remain key monitorable. The current ratio was comfortable at 1.76 times as on March 31, 2022.

Outlook: Stable

CRISIL Rating believes SCPL will continue to benefit from its promoters' extensive experience and improving financial risk profile.

Rating Sensitivity factors

Upward factors

  • Sustained rise in revenue along with steady operating margin leading to healthy net cash accruals
  • Improvement in GCA below 100 days and simultaneously lower reliance on working capital bank borrowings improves financial risk profile especially liquidity profile

 

Downward factors

  • Sharp decline in accruals below Rs 22 crore, on sustained basis
  • Elongation in working capital cycle, higher than expected debt funded capex weakens financial risk profile especially liquidity

About the Company

SCPL was originally formed as a sole proprietorship under the name “M/s. Shree Shital Industries” in the year 2000 by Late Shri Jagdishbhai D. Bhuva. Subsequently, sole proprietorship was converted into a partnership firm under the name M/s. Shree Shital Industries. Later, the name of the partnership firm was changed to Shital Cool Products on September 11, 2013 and, thereafter converted to a Private Limited Company on October 14, 2013 named as “Sheetal Cool products Pvt Ltd”. Subsequently, in 2017, the company became a public limited company called "Sheetal Cool Products Limited" (SCPL). Company manufactures ice cream, milk & milk products, food products like namkeen, wafers, fryums, frozen, Bakery & Sweet products. Company is listed on BSE & NSE.

Key Financial Indicators

Particulars  Unit  2022 2021
Revenue Rs crore 336.02 235.55
Profit after tax (PAT) Rs crore 18.43 6.1
PAT margin % 5.48 2.59
Adjusted debt/adjusted networth Times 1.01 1.31
Interest coverage Times 6.67 3.48

Status of non cooperation with previous CRA:

SCPL had previously not cooperated with INFOMERICS Valuation and Rating Private Limited, which had published its ratings as an issuer not cooperating vide a release dated May 31, 2022. The reason provided by INFOMERICS Valuation and Rating Private Limited was no furnishing of information by SCPL for monitoring the ratings

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity
date
Issue size
(Rs crore)
Complexity 
levels
Rating assigned
with outlook
NA Cash Credit NA NA NA 55 NA CRISIL BBB/Stable
NA Proposed Fund- Based Bank Limits NA NA NA 7 NA CRISIL BBB/Stable
NA Term Loan NA NA Nov-27 33 NA CRISIL BBB/Stable
Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 95.0 CRISIL BBB/Stable   --   --   -- 23-09-20 Withdrawn (Issuer Not Cooperating)* CRISIL BB+ /Stable(Issuer Not Cooperating)*
      --   --   --   -- 30-06-20 CRISIL BB+ /Stable(Issuer Not Cooperating)* --
All amounts are in Rs.Cr.
* - Issuer did not cooperate; based on best-available information
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 55 Bank of Baroda CRISIL BBB/Stable
Proposed Fund-Based Bank Limits 7 Not Applicable CRISIL BBB/Stable
Term Loan 33 Bank of Baroda CRISIL BBB/Stable

This Annexure has been updated on 20-Mar-2023 in line with the lender-wise facility details as on 20-Mar-2023 received from the rated entity.

Criteria Details
Links to related criteria
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Approach to Financial Ratios
Understanding CRISILs Ratings and Rating Scales

Media Relations
Analytical Contacts
Customer Service Helpdesk

Aveek Datta
Media Relations
CRISIL Limited
M: +91 99204 93912
B: +91 22 3342 3000
AVEEK.DATTA@crisil.com

Prakruti Jani
Media Relations
CRISIL Limited
M: +91 98678 68976
B: +91 22 3342 3000
PRAKRUTI.JANI@crisil.com

Rutuja Gaikwad 
Media Relations
CRISIL Limited
B: +91 22 3342 3000
Rutuja.Gaikwad@ext-crisil.com


Nitin Kansal
Director
CRISIL Ratings Limited
D:+91 124 672 2154
nitin.kansal@crisil.com


Nilesh Agarwal
Associate Director
CRISIL Ratings Limited
D:+91 79 4024 4531
nilesh.agarwal1@crisil.com


Vicky Modi
Manager
CRISIL Ratings Limited
B:+91 79 4024 4500
vicky.modi@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper/magazine/agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL Ratings. However, CRISIL Ratings alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites and portals.


About CRISIL Ratings Limited (A subsidiary of CRISIL Limited, an S&P Global Company)

CRISIL Ratings pioneered the concept of credit rating in India in 1987. With a tradition of independence, analytical rigour and innovation, we set the standards in the credit rating business. We rate the entire range of debt instruments, such as bank loans, certificates of deposit, commercial paper, non-convertible/convertible/partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 33,000 large and mid-scale corporates and financial institutions. We have also instituted several innovations in India in the rating business, including ratings for municipal bonds, partially guaranteed instruments and infrastructure investment trusts (InvITs).
 
CRISIL Ratings Limited ('CRISIL Ratings') is a wholly-owned subsidiary of CRISIL Limited ('CRISIL'). CRISIL Ratings Limited is registered in India as a credit rating agency with the Securities and Exchange Board of India ("SEBI").
 
For more information, visit www.crisilratings.com 

 



About CRISIL Limited

CRISIL is a leading, agile and innovative global analytics company driven by its mission of making markets function better. 

It is India’s foremost provider of ratings, data, research, analytics and solutions with a strong track record of growth, culture of innovation, and global footprint.

It has delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers through businesses that operate from India, the US, the UK, Argentina, Poland, China, Hong Kong and Singapore.

It is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.

For more information, visit www.crisil.com

Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK


CRISIL PRIVACY NOTICE
 
CRISIL respects your privacy. We may use your contact information, such as your name, address and email id to fulfil your request and service your account and to provide you with additional information from CRISIL. For further information on CRISIL's privacy policy please visit www.crisil.com.



DISCLAIMER

This disclaimer is part of and applies to each credit rating report and/or credit rating rationale ('report') that is provided by CRISIL Ratings Limited ('CRISIL Ratings'). To avoid doubt, the term 'report' includes the information, ratings and other content forming part of the report. The report is intended for the jurisdiction of India only. This report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the report is to be construed as CRISIL Ratings providing or intending to provide any services in jurisdictions where CRISIL Ratings does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this report does not create a client relationship between CRISIL Ratings and the user.

We are not aware that any user intends to rely on the report or of the manner in which a user intends to use the report. In preparing our report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the report is not intended to and does not constitute an investment advice. The report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind to enter into any deal or transaction with the entity to which the report pertains. The report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Ratings are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold or sell any securities/instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL Ratings assumes no obligation to update its opinions following publication in any form or format although CRISIL Ratings may disseminate its opinions and analysis. The rating contained in the report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the report should rely on their own judgment and take their own professional advice before acting on the report in any way. CRISIL Ratings or its associates may have other commercial transactions with the entity to which the report pertains.

Neither CRISIL Ratings nor its affiliates, third-party providers, as well as their directors, officers, shareholders, employees or agents (collectively, 'CRISIL Ratings Parties') guarantee the accuracy, completeness or adequacy of the report, and no CRISIL Ratings Party shall have any liability for any errors, omissions or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the report. EACH CRISIL RATINGS PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Ratings Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. Public ratings and analysis by CRISIL Ratings, as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any), are made available on its website, www.crisilratings.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee - more details about ratings by CRISIL Ratings are available here: www.crisilratings.com.

CRISIL Ratings and its affiliates do not act as a fiduciary. While CRISIL Ratings has obtained information from sources it believes to be reliable, CRISIL Ratings does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and/or relies on in its reports. CRISIL Ratings has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL Ratings has in place a ratings code of conduct and policies for managing conflict of interest. For details please refer to:
https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html.

Rating criteria by CRISIL Ratings are generally available without charge to the public on the CRISIL Ratings public website, www.crisilratings.com. For latest rating information on any instrument of any company rated by CRISIL Ratings, you may contact the CRISIL Ratings desk at crisilratingdesk@crisil.com, or at (0091) 1800 267 1301.

This report should not be reproduced or redistributed to any other person or in any form without prior written consent from CRISIL Ratings.

All rights reserved @ CRISIL Ratings Limited. CRISIL Ratings is a wholly owned subsidiary of CRISIL Limited.

 

 

CRISIL Ratings uses the prefix 'PP-MLD' for the ratings of principal-protected market-linked debentures (PPMLD) with effect from November 1, 2011, to comply with the SEBI circular, "Guidelines for Issue and Listing of Structured Products/Market Linked Debentures". The revision in rating symbols for PPMLDs should not be construed as a change in the rating of the subject instrument. For details on CRISIL Ratings' use of 'PP-MLD' please refer to the notes to Rating scale for Debt Instruments and Structured Finance Instruments at the following link: https://www.crisil.com/en/home/our-businesses/ratings/credit-ratings-scale.html